“What Unites Us”: FiberCop’s New Corporate Video

There is a more powerful connection than the technological one: the human connection.

“What Unites Us” is the title of FiberCop’s new corporate video, directed by Matteo Basilé, an artist known for his visual research that weaves together creative style and technology, and produced by the creative agency and production company ArtistProof Communication Lab.

The video aims at turning images into experiences to unveil what often escapes the eye: the strength of the FiberCop network. It features scenes and settings created using innovative AI technologies, alongside FiberCop archive footage and newly shot sequences, creating an atmosphere that tells the story of an invisible yet vital network, made up of people, daily gestures and connected territories.

The project portrays the real Italy, from urban neighbourhoods to small towns, from markets to artisan workshops, from schools to public squares, showing how fibre is not just infrastructure but a bond—a thread that connects, builds trust and drives everyday life. A network carries data, but even more so it enables stories, fosters work and projects the future.

“What Unites Us” presents FiberCop as the silent engine of the country’s digital transformation: a living, widespread network that supports the growth of people and places without fanfare, but with precision and dedication. The video invites viewers to look beyond technology, to recognise the human and social value that makes every connection possible, and to discover how a network can be both infrastructure and relationship, progress and trust, daily work and a shared future.

Watch the video at this link